Client success

Bespoke website for an independent digital assessment community

Who Are E Assessment Association

Who are the e-Assessment Association (eAA)?

The e-Assessment Association are the global, independent community for digital assessment.

A not-for-profit organisation, connecting professionals and championing the future of technology-enabled assessment.

The events page from the e-Assessment Association website

The challenge

The e-Assessment Association wanted to rebrand to feel clean, fresh and modern. The aim was to avoid industry clichés.

The WordPress website was 15 years old, with many plugins and limitations that did not align with their growth ambitions.

The CMS was difficult to use and develop. The e-Assessment Association also wanted to integrate seamlessly with marketing and other additional software.

The process

Understanding the client and their customers

Eyeicon

Brand refresh

Managed delivery and launch

The solutions page from the e-Assessment Association website on a mobile device

The solution

We ran a successful project together, which included:

  • Wireframes and designs focused on a new look and feel, appealing to potential sponsors and showcasing resources
  • A managed build process with each section reviewed and approved 
  • A new modern logo, brand kit and website overhaul
  • A bespoke CMS that is easy to upload content and build new pages
  • Seamless registration for members and the ability to show/ bookmark content for members
  • CMS integrated with event software, a CRM and marketing platform
  • A scalable website that can grow and develop with the business
  • Ongoing technical support

The new website went live at www.e-assessment.com in January 2026.

The about page from the e-Assessment Association website on a tablet

Full rebrand

The registration page from the e-Assessment Association website

Registration and member content

the latest news page from the e-Assessment Association website

Easy to use CMS

the full homepage from the e-Assessment Association website
On Time icon

On time

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On budget

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Improved performance

“We approached Bespoke looking for a refresh of our brand and website. Our existing website felt outdated and no longer reflected our ambitions.

Our previous CMS was difficult to manage, we wanted a solution that would integrate with our wider systems.

The Bespoke team delivered a clean, modern identity and a new website.

The CMS has transformed how we manage content, and the integrations with our marketing, CRM and event platforms have made a difference to our operations."

The Operations Manager of e-Assessment Association

Adam Taylor

Operations Manager, e-Assessment Association

"This was an exciting project for the Bespoke team. Starting with a full rebrand, we worked closely with the client to create a modern identity that still felt true to the industry.

Alongside the fresh new look, the site delivers powerful functionality from event registrations and attendee management to resource bookmarking and two-way integrations with multiple external platforms.

The biggest transformation has been the CMS, which now allows the eAA team to create and manage content quickly and easily.

By collaborating closely throughout the process, we delivered a website that combines modern design with robust technical performance."

Laura Project Coordinator

Laura Morris

Digital Production Co-ordinator, Bespoke

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