Client success

Bounce rate down 28% for accountancy group

Service sector

Who are Pierce Accountants?

Pierce is an independent business advisory and accountancy group with offices in the north-west.

Their team supports SMEs with services and expertise beyond just compliance, for example restructuring, refinancing, company valuations and merger and acquisition.

We found Pierce to be curious and open minded regarding developing their marketing and in that respect they were a very good fit for our process.

The challenge

The previous website was dated and not generating leads for the business.

Pierce realised that the marketing function as a whole was in need of review and renewal and that before any projects began a marketing strategy should be built.

This meant a refresh from the ground-up was needed if the business was to have a chance to generate a flow of leads from digital marketing in the future.

The process

Digital strategy workshops

Data-driven design

Managed delivery and launch

The solution

We ran successful project together which included:

Strategy workshops to identify Pierce’s ideal customer, value proposition and key messages.
A written digital strategy to drive marketing decisions in the business going forward.
A new set of website designs with revised messaging and a refreshed look based on data from research carried out together.
Provision of an enterprise-level CMS and codebase with a lifespan of 3+ years.
Design and build of the “Sale-ready scorecard” where prospects can self-assess whether their business is ready for acquisition or investment.
Ongoing marketing campaigns to grow the flow of new business from the new website.

The new Pierce Accountants website went live at www.pierce.co.uk in 2020.

A refreshed look with personality

Demonstrating capability and track recored

Driving a huge increase in enquiries

On time

On budget

Leads up

“The strategy workshops give insight into the purpose of the website, I’d always recommend them.

“The ongoing marketing retainer gets results and keeps us focused and accountable. Monthly meetings remind us what needs to be happening and keeps us on track internally with the strategy and key messages.

“The new website is fresher and easier to navigate. We get clients from further afield now who say they are finding us through Google.

“I see the website as like a salesperson or business development person now - that’s what it does for us.”

Lisa Kennery

Director, Pierce Accountants

“We’re always looking for opportunities to make a big difference with businesses that will engage well with our process.

“Lisa and Ben from Pierce were brilliant in that regard - focused and thoughtful, sharing clear insights and happy to be challenged.

“This enabled us to do some work that’s had a transformative effect for the business. The growth in leads is huge and there’s potential to grow further.

“Key to the success was building the strategy first, and then when the website was rebuilt Pierce backed it with a retainer which has enabled us to consistently increase the number of incoming leads over time.”