Client success

New bespoke website for trade bathroom supplier

Service sector

Who are Clifton?

Clifton Trade Bathrooms are a well established provider of trade bathroom products in the UK.

The company has a tiered range of bathroom furniture for different budgets and tastes.

The business communicates with its market via its network of depots, its fitters and its website.

The challenge

As is the case for many businesses CTB were keen to make progress on two different fronts.

First was a need to refresh a dated website and improve its user journey and calls to action so that it could convert more visitors to leads.

Second was to run ongoing marketing campaigns to support the website and depots with carefully targeted visitors who would be interested in the products.

The process

Data-driven design

Digital strategy workshops

Managed delivery and launch

The solution

We ran successful project together which included:

A strategy workshop to review existing branding and positioning, and competitors.
A design sprint workshop where we invited input from depot managers and sales staff.
A managed design process with sign off of each section of the new website in turn.
A new enterprise-level website and CMS with a lifespan of 3+ years.
Campaigns strategy to generate leads from highly targeted paid ads.
Ongoing optimisation and reporting to measure website results against a sales target.
Monthly meetings to assess results and continually improve the marketing approach.

The new Clifton Trade Bathrooms website went live at www.ctb.co.uk in 2021.

Bolder, cleaner brand identity

Easy to navigate products

Tools that drive customer enquiries

On time

On budget

Leads up

“We wanted the website to be more than just a shop window and to start generating leads.

“It’s a brilliant shop window in a digital world. We can positively measure lead generation and maximise opportunity for online customers.

“The new site is worlds apart from the old one, it really is a lot more functional and helps staff sell for us.

“The workshops did what we wanted them to do and also helped us develop champions in the business who felt listened to and now spread the word for us.

Clare Wilby

Marketing Manager, CTB

“CTB is a successful business that oozes personality - the staff really live the business.

“The website wasn’t quite reflected that and lockdowns emphasised the need for improvement when sales teams were less able to get out on the road.

“The project worked because CTB committed to the workshops and design process.

“They brought key people into the conversation and we are able to fully understand what makes people buy.

“From there our team designed and built a far better and more effective website.

“The big win will come with the ongoing marketing. Early results are good and as we are optimising every month they will keep getting better and better.”