Client success

Brand refresh & performance website for change management firm

Service sector

Trueman Change delivery plan

Who are Trueman Change?

Trueman Change are experts in change management with particular expertise in the public sector.

They provide tools and programmes that enable organisations to navigate change quickly, cost-effectively and compassionately.

Trueman Change has a people-focused, straight-talking and honest approach.

The challenge

Trueman Change had a basic website that had been put in place when the business was formed.

Overall they felt their brand, website and messaging didn’t truly reflect their ethos and personality.

They self-assessed their marketing by reading Build Your Digital Marketing Strategy and completing the Digital strategy audit.

They realised the need to refocus with an improved brand and website, and online assessment tools of their own.

The process

Understanding icon

Digital strategy workshops


Data-driven design

Strategy icon

Managed delivery and launch

The solution

We ran a successful project together which included:

  • A strategy workshop to review existing branding, positioning, and competitors
  • A design sprint workshop to refresh and update the existing brand guidelines
  • A managed design process with sign off of each section of the new website in turn.
  • A new enterprise-level website and CMS with a lifespan of 3+ years.
  • An online self-assessment tool to enable prospective clients to signal interests.
  • Workshops to develop good lead generation campaign strategies once the website was live

The new Trueman Change website went live at in February 2022.

Improved graphics and brand identity

Lucy Trueman at Trueman Change

Use of video demonstrates understanding of change

Trueman Change mobile site

Benchmarking drives enquiries

Trueman Change Homepage
On time icon

On time

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On budget

Leads up

Leads up

"The workshops were very aligned with changes we were making as a business.

"We were reflecting on content, who we are as a company, our service and so on.

"I love the new website, it’s much more aligned with our personality. My staff love it and we get a lot of compliments on it too.

"We didn’t want something that looked like competitors. We wanted something that looked like us, and we got that."

Lucy Trueman Trueman Change

Lucy Trueman

Founder, Trueman Change

"Trueman Change have made good progress with their online presence because of how they approached the process.

"They were inquisitive, careful, active listeners and shared well thought through insights very clearly.

"This made it possible for our team to complete some good, thorough work and a much improved website.

"The business is now on the road to very targeted lead generation both through its online assessment tool and campaigns being built around it.

"The website can now become a lead-generating machine that will serve the business very well."

Steve Brennan Author

Steve Brennan

Co-founder & CEO, Bespoke

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Discuss your project

Working At The Desk
a client workshop meeting
Helen Project Management

Investors in people

accredited agency

Who hires Bespoke?

Does your agency specialise in your sector?
Bespoke typically works with:

  • Service or manufacturing businesses
  • Turnover £1m-100m
  • NW or London
Lucy Trueman Trueman Change
I love the new website. My staff love it and we get a lot of compliments on it too.

Lucy Trueman
Founder, Trueman Change

Anthony Formosa
The website looks and feels excellent. We asked for wow factor and got that.

Anthony Formosa
Harrington Boyd

Lisa Kennery Pierce
We get clients from further afield now who say they are finding us through Google.

Lisa Kennery
Pierce Accountants

Emma Curtis Plumbs
With regards to value for money the service from Bespoke has been very good.

Emma Curtis
Head of Marketing Plumbs

We’ve been on a transformation journey with the brand and the website now reflects that.

Sarah Cooper

Clare Wilby
The new site is worlds apart from the old one, it’s a brilliant shop window for us.

Clare Wilby
Commercial Manager, Clifton Trade Bathrooms

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