Client success
Service sector
Trueman Change are experts in change management with particular expertise in the public sector.
They provide tools and programmes that enable organisations to navigate change quickly, cost-effectively and compassionately.
Trueman Change has a people-focused, straight-talking and honest approach.
Trueman Change had a basic website that had been put in place when the business was formed.
Overall they felt their brand, website and messaging didn’t truly reflect their ethos and personality.
They self-assessed their marketing by reading Build Your Digital Marketing Strategy and completing the Digital strategy audit.
They realised the need to refocus with an improved brand and website, and online assessment tools of their own.
We ran a successful project together which included:
The new Trueman Change website went live at www.truemanchange.co.uk in February 2022.
"The workshops were very aligned with changes we were making as a business.
"We were reflecting on content, who we are as a company, our service and so on.
"I love the new website, it’s much more aligned with our personality. My staff love it and we get a lot of compliments on it too.
"We didn’t want something that looked like competitors. We wanted something that looked like us, and we got that."
"Trueman Change have made good progress with their online presence because of how they approached the process.
"They were inquisitive, careful, active listeners and shared well thought through insights very clearly.
"This made it possible for our team to complete some good, thorough work and a much improved website.
"The business is now on the road to very targeted lead generation both through its online assessment tool and campaigns being built around it.
"The website can now become a lead-generating machine that will serve the business very well."
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I love the new website. My staff love it and we get a lot of compliments on it too.
Lucy Trueman
Founder, Trueman Change
The website looks and feels excellent. We asked for wow factor and got that.
Anthony Formosa
Harrington Boyd
We get clients from further afield now who say they are finding us through Google.
Lisa Kennery
Pierce Accountants
With regards to value for money the service from Bespoke has been very good.
Emma Curtis
Head of Marketing Plumbs
We’ve been on a transformation journey with the brand and the website now reflects that.
Sarah Cooper
Strongdor
The new site is worlds apart from the old one, it’s a brilliant shop window for us.
Clare Wilby
Commercial Manager, Clifton Trade Bathrooms
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