Client success

Bespoke website for a door designer and manufacturer

Rockdoor staff member fitting a front door

Who are Rockdoor?

Founded in 1996, Rockdoor is a Lancashire-based designer and manufacturer of premium doors.

Supplying doors nationally, Rockdoor is widely known as a leader in the composite door industry, designing Front, Back, Double, French, Stable and Cottage doors. 

The 'Explore by Door Style' page from the Rockdoor website on a laptop

The challenge

Rockdoor had an outdated website that didn’t engage users or reflect their premium doors and service.

They wanted a website that stood out against competitors, had a better structure and included an interactive on-site door browser to keep users engaged.

It was important that website visitors recognised Rockdoor as ‘more than a composite door’ manufacturer.

The process

Understanding the client and their customers

Eyeicon

Brand refresh

Managed delivery and launch

The inspiration page from the Rockdoor website on a mobile device

The solution

We ran a successful project together, which included:

  • Wireframes and designs focused on a new image-led design, telling a story and guiding the user through choosing the right door
  • A managed build process with each section reviewed and approved 
  • A bespoke CMS to manage leads and installer enquiries
  • A website with an intuitive and interactive door browser
  • A better-organised website with a simple user journey
  • A CMS integrated with email marketing software and a CRM
  • A website structure that works well for SEO
  • Ongoing technical support


The new website went live at www.rockdoor.com in December 2025.

The door browser tool on the Rockdoor website

Interactive door browser

Case study page from the Rockdoor website on a laptop

Modern design

Person holding an iPad browsing the Rockdoor website

Improved user journey

The full Rockdoor homepage
On Time icon

On time

On Budget icon

On budget

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Improved performance

"The website was outdated and didn’t properly reflect our brand or the quality of our products.

Bespoke listened to our requirements and, together, we mapped out a new website focused on the user journey.

The result is a premium and interactive website that helps tell our story and keep users engaged on our site.

With the bespoke CMS and CRM integration, managing leads and enquiries has never been easier."

Yaqub GAP

Yaqub Logde

Ecommerce Manager, GAP

"Building a site unlike any competitor was a big focus for this project. It needed to showcase the premium quality of Rockdoor.

We found the balance of a high-end design and a practical site, with a detailed door browser which gives the user control.

A simple, bespoke CMS and an integrated CRM have allowed them to seamlessly track and engage with leads and suppliers.

The team were fantastic to work with and together we have delivered a sleek, user-friendly high performance website."

Laura Project Coordinator

Laura Morris

Digital Production Co-ordinator, Bespoke

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Why choose Bespoke?

If you're looking for any of the following, we could be well-matched: 

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Bespoke understand how to turn web traffic into leads.

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Begbies Traynor Group

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The website looks and feels excellent. We asked for wow factor and got that.

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We’ve been on a transformation journey with the brand and the website now reflects that.

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