Client success

Brand refresh & performance website for sales training specialists

Service sector

Who Are FSS

Who are FSS?

FSS are the UK’s most successful sales trainers in the furniture industry.

Their clients include high street names including Sofology, Oak Furnitureland and Wren Kitchens.

The business enables brands to grow sales through in-person and online training programmes.

Furniture Sales Solutions design challenge

The challenge

FSS needed a brand refresh and digital presence that reflects the problems it solves for its customers.

The new look had to reflect its credibility and history, but also its energy and performance focus.

This was largely a blank canvas project as the business did not have a fully developed set of brand guidelines and only had a very basic website.

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Digital strategy workshops


Data-driven design

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Managed delivery and launch

Furniture Sales Solutions homepage on an iPhone

The solution

We ran a successful project together which included:

  • A strategy workshop to build a strong mutual understanding of the brand.
  • A design sprint to establish the principles of how the brand should be developed.
  • A managed build process with sign off of each section of the new website in turn.
  • A new enterprise-level website and CMS with a lifespan of 3+ years.
  • An interactive scorecard tool to assist with lead generation.
  • Marketing campaigns to direct highly targeted traffic to the website.
  • Ongoing support post-launch to make sure the website is performing as expected.

The new Furniture Sales Solutions website went live at

FSS brand toolkit designed by Bespoke

New, dynamic brand identity

FSS homepage on a mobile device

Mobile first approach

Furniture Sales Solutions homepage shown on an iPhone being held in the hand

Credentials and pledges drive leads

Fss Hompage
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On time

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On budget

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Leads up

“It was a very collaborative design process and we felt listened to and understood throughout.

“Bespoke has been a true partner helping us achieve what we want to with the business.

“I’d 100% recommend them if you want an end product that’s a true reflection of how you want your business to be perceived.

“Very quickly we built a brand presence that has made a real impact on prospects and customers.

“The website brought us traffic and enquiries very quickly and we’ve been fully booked ever since.”

Adam Hankinson

Adam Hankinson

Managing Director, Furniture Sales Solutions

“This project was a pleasure to deliver because the client was so engaged from the off.

“They were keen to draw on our expertise and asked for our recommendations at every turn.

“We worked through each point and query in turn and made each design decision together.

“Once launched FSS backed their website with targeted campaigns which immediately generated leads.

“As a result of how the FSS team approached this project they now have a brilliant brand and an asset in the website that will generate leads for years to come.”

Steve Brennan Author

Steve Brennan

Co-founder & CEO, Bespoke

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Who hires Bespoke?

Does your agency specialise in your sector?
Bespoke typically works with:

  • Service or manufacturing businesses
  • Turnover £1m-100m
  • NW or London
Adam Livermore
Bespoke understand how to turn web traffic into leads.

Adam Livermore
Begbies Traynor Group

Anthony Formosa
The website looks and feels excellent. We asked for wow factor and got that.

Anthony Formosa
Harrington Boyd

Clare Wilby
The new site is worlds apart from the old one, it’s a brilliant shop window for us.

Clare Wilby
Commercial Manager, Clifton Trade Bathrooms

Emma Curtis Plumbs
With regards to value for money the service from Bespoke has been very good.

Emma Curtis
Head of Marketing Plumbs

Lisa Kennery Pierce
We get clients from further afield now who say they are finding us through Google.

Lisa Kennery
Pierce Accountants

Lucy Trueman Trueman Change
I love the new website. My staff love it and we get a lot of compliments on it too.

Lucy Trueman
Founder, Trueman Change

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