Client success

Bespoke website for a building society

Marsden Building Society colleague smiling at her desk

Who is the Marsden?

The Marsden Building Society offers savings, mortgages and home insurance to its members.

Founded in 1860, the building society has eight branches across Lancashire in Barrowford, Burnley, Clitheroe, Colne, Garstang, Lytham, Nelson and Poulton.

Marsden Building Society Mortgages web page on a laptop

The challenge

The Marsden needed a website refresh that stayed true to their brand and values.

The navigation needed simplifying to improve the user journey and experience on the website. This involved increasing the visibility of key call-to-actions.

It was also important to the client that the website met all accessibility standards.

The process

Understanding the client and their customers

Design workshops

Managed delivery and launch

The Nelson Branch webpage from the Marsden Building Society on a mobile device

The solution

We ran a successful project together, which included:

A design sprint workshop to map out the user journeys and define the site architecture
Wireframes and designs focused on page functionality and specific calls to action
A managed build process with each section reviewed and approved
An improved CMS to manage the website
A website which had a responsive design and was accessible
A refreshed website with a simplified structure
Ongoing technical support

The new website went live at www.themarsden.co.uk in 2023.

The Latest news page from the Marsden Building Society on a laptop held by a woman

Refreshed design

The Mortgages page from the Marsden Building Society website on a tablet being held by a person

Improved user experience

The Find a branch page from the Marsden Building Society website on a laptop on a table

Simple branch locator

On time

On budget

Optimised for organic traffic

“We’ve worked with Bespoke for a number of years and the brief for redesigning the website was ‘evolution not revolution’.

This meant looking at what the website already did well and enhancing it for our users rather than a radical redesign.

Bespoke worked really well with the brief, setting out a clear project plan and delivering our site on time and on budget.

The result was a modern, user-friendly design which reflects our straightforward, friendly approach to business.”

Jas Finlayson

Marketing Manager, Marsden Building Society

“It was a real privilege for the team to work with a long-standing brand and company.

From the start, we knew this wasn’t about reinventing the wheel but refining it. We focused on streamlining the navigation, improving accessibility, and elevating the user experience without disrupting what already worked.

The result is a website that feels fresh but still reflects the Marsden brand.

Since launch, we’ve supported the Marsden with marketing strategies that continue to contribute to the success of the website.”