Client success

85% increase in web enquiries for secure door manufacturer

Manufacturing sector

Who are Strongdor?

Strongdor manufactures high quality bespoke steel doors at its 44,500 sq ft factory in Lancashire.

Amongst its core products are personnel doors, fire exits, security rated doors and acoustic doors.

We found Strongdor to be pushing boundaries with marketing already, but also happy to be challenged - a healthy balance for a website refresh project.

The challenge

There were two very different challenges with the website renewal project for Strongdor.

On one hand the previous website was unreliable and frustrating to use for Strongdor’s marketing team.

On the other there was a chance to sharpen up the design and structure to generate more leads.

We were eager to make sure that the project ended with successful outcomes on both fronts.

The process

Understanding the client and their customers

Half-day strategy and design workshops

Strategy and evidence-based decisions

The solution

We ran a successful project together which included:

A review and refresh of existing brand assets before any design work was done.
A design sprint workshop where we mapped an improved website structure together.
A managed design process with sign off of each section of the new website in turn.
Build of a new search friendly website, including higher converting form designs.
A new enterprise-level codebase and CMS with a lifespan of 3+ years.
Search optimisation and managed launch, with post-launch analysis to assess performance

The new Strongdor website went live at www.strongdor.com in 2021.

Enhanced use of brand design

Clear lead generation CTAs

Use of video and interactivity

On time

On budget

Leads up 85%

“Bespoke has a refreshing strategically driven approach. Throughout the process I was challenged to make decisions about what would create results.

“We were challenged to switch from WordPress to a more enterprise system which was a big leap for us but the simplicity of the new system is great.

“We’ve been on a transformation journey with the brand to align everything to match the quality of our products and the website now reflects that.

“We had problems with the previous agency and now the website is just never down so the stability and professionalism from Bespoke has built lots of trust.”