Client success

Brand refresh & performance website for secure door manufacturer

Manufacturing sector

Who are Strongdor?

Strongdor manufactures high quality bespoke steel doors at its 44,500 sq ft factory in Lancashire.

Amongst its core products are personnel doors, fire exits, security rated doors and acoustic doors.

We found Strongdor to be pushing boundaries with marketing already, but also happy to be challenged - a healthy balance for a website refresh project.

Strongdor

The challenge

There were two very different challenges with the website renewal project for Strongdor.

On one hand the previous website was unreliable and frustrating to use for Strongdor’s marketing team.

On the other there was a chance to sharpen up the design and structure to generate more leads.

We were eager to make sure that the project ended with successful outcomes on both fronts.

The process

Understanding the client and their customers

Eyeicon

Half-day strategy and design workshops

Strategy and evidence-based decisions

The solution

We ran a successful project together which included:

  • A review and refresh of existing brand assets before any design work was done.
  • A design sprint workshop where we mapped an improved website structure together.
  • A managed design process with sign off of each section of the new website in turn.
  • Build of a new search friendly website, including higher converting form designs.
  • A new enterprise-level codebase and CMS with a lifespan of 3+ years.
  • Search optimisation and managed launch, with post-launch analysis to assess performance

The new Strongdor website went live at www.strongdor.com in 2021.

Strongdor Design Sprint Workshop

Enhanced use of brand design

Strongdor Feature 1

Clear lead generation CTAs

Strongdor Iphone

Use of video and interactivity

Strongdor Homepage

On time

On Budget icon

On budget

Leads Up icon

Leads up 85%

“Bespoke has a refreshing strategically driven approach. Throughout the process I was challenged to make decisions about what would create results.

“We were challenged to switch from WordPress to a more enterprise system which was a big leap for us but the simplicity of the new system is great.

“We’ve been on a transformation journey with the brand to align everything to match the quality of our products and the website now reflects that.

“We had problems with the previous agency and now the website is just never down so the stability and professionalism from Bespoke has built lots of trust.”

Sarahcooper

Sarah Cooper

Marketing Manager, Strongdor

“Strongdor is a fit for our ideal client profile, and Sarah was ready to engage fully with the process.

“The end results are just fantastic, it’s always pleasing to see a return on the investment almost straight away.

“Across all metrics the website is performing way beyond the old one and Sarah and her team have supported this with great marketing elsewhere.

“The combination is delivering high growth for Strongdor, ahead of their own targets and projections.”

Steve Brennan Author

Steve Brennan

Co-founder & CEO, Bespoke

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Who hires Bespoke?

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Bespoke typically works with:

  • Service or manufacturing businesses
  • Turnover £1m-100m
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Sarahcooper
We’ve been on a transformation journey with the brand and the website now reflects that.

Sarah Cooper
Strongdor

Anthony Formosa
The website looks and feels excellent. We asked for wow factor and got that.

Anthony Formosa
Harrington Boyd

Lisa Kennery Pierce
We get clients from further afield now who say they are finding us through Google.

Lisa Kennery
Pierce Accountants

Lucy Trueman Trueman Change
I love the new website. My staff love it and we get a lot of compliments on it too.

Lucy Trueman
Founder, Trueman Change

Clare Wilby
The new site is worlds apart from the old one, it’s a brilliant shop window for us.

Clare Wilby
Commercial Manager, Clifton Trade Bathrooms

Emma Curtis Plumbs
With regards to value for money the service from Bespoke has been very good.

Emma Curtis
Head of Marketing Plumbs

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