Client success

Brand refresh & performance website for corporate finance firm

Service sector

Who are Selling My Business?

Selling My Business is a digital brand within the long established Begbies Traynor Group.

Its purpose is broader than the name suggests - the company also helps people buy businesses.

It’s a long established and highly trusted business that is ready to move into the digital age.

The challenge

The challenge was different to many projects in that this was a new brand and new trading name.

This meant there was no domain authority or legacy traffic to build on.

It was also in a congested market where there was lots of competition for online leads.

Digital strategy workshops

Data-driven design

Managed delivery and launch

The solution

We ran a successful project together which included:

A strategy workshop to build a strong mutual understanding of the brand.
A design sprint workshop to work through how the design approach translates to web pages.
A managed design process with sign off of each section of the new website in turn.
A new enterprise-level website and CMS with a lifespan of 3+ years.
Lead magnets provide opportunities for prospects to signal interest without enquiring.
Ongoing support post-launch to make sure the website is performing as expected.

The new Selling My Business website went live at www.sellingmybusiness.co.uk in 2020.

Engaged strategy & design workshops

Lead magnets attract interest

Explaining the process to customers

On time

On budget

Leads up

“The website has been up and running for a while now and we are all very happy with it.

“One of the reasons we like working with Bespoke is their very careful project planning process.

“They listen and challenge us and we have done many successful projects together over the years.

“They understand how to turn web traffic into leads and the CMS is flexible just as we need it.

“I definitely recommend Bespoke for B2B website projects, they’ve been a key partner for us.”

Adam Livermore

Group Digital Marketing Partner, Begbies Traynor Group

“We’ve enjoyed working with the team at Begbies Traynor Group for many years and this project was no different.

“One of the reasons this particular relationship works well is both teams are very good listeners, and have a thoughtful approach.

“We put focus on planning projects well so that when we go ahead and build we get things right first time very consistently, and the websites get results.

“The Selling My Business website is one such example, where we not only enjoyed delivering the project together but also the results it’s delivered since.”