Client success

Conversion rate up 34% for reupholstery firm

Manufacturing sector

Plumbs Team

Who are Plumbs?

Plumbs are furniture reupholstery specialists with a range of over 800 fabrics.

They employ a team of reupholstery consultants who provide home visits across the UK.

Furniture is upgraded at Plumbs’ factory in the north-west and returned with a new lease of life.

Plumbs Old Website

The challenge

The Plumbs website is key to the process as it enables prospective customers to consider fabric options and book home consultations.

The client was not easily able to update the existing website which meant higher than normal ongoing costs with its previous agency.

Our review also found there had been no ongoing conversion optimisation work so we knew there was an opportunity to improve performance of the site too.

The process

Understanding icon

Digital strategy workshops


Data-driven design

Strategy icon

Managed delivery and launch

Plumbs Iphone

The solution

We ran a successful project together which included:

  • A strategy workshop to review existing branding, positioning, and competitors
  • A design sprint workshop to refresh and update the existing brand guidelines
  • A managed design process with sign off of each section of the new website in turn.
  • A new enterprise-level website and CMS with a lifespan of 3+ years.
  • Ongoing conversion optimisation and paid ads to improve performance and grow leads
  • Monthly meetings to assess results together and continually develop the website

The new Plumbs website went live at in April 2021.

Plumbs Feature 1

Showcasing craft, quality and style

Plumbs Feature 2

Clarifying the process

Plumbs Feature 3

Driving home visit enquiries

Plumbs Homepage
On Time icon

On time

On Budget icon

On budget

Leads Up icon

Leads up

“The ongoing marketing retainer works well.

“We have the monthly meeting and go through what tests are in place and look at results.

“With regards to value for money the service from Bespoke has been very good.

“The website is performing well, hitting targets and we’re really happy with its performance.

“The guys on support desk are brilliant too with very good response times when we submit requests.

Emma Curtis of Plumbs

Emma Curtis

Head of Marketing, Plumbs

“The new system is way more flexible than the old website so Plumbs’ can update their site easily now

“They also have the ability to pre-prepare site updates and schedule them to go live at a certain time.

“The real win comes with the ongoing marketing retainer.

“We’ve run lots of tests on different parts of the website now and have seen some big performance improvements.

“We’ll do that continually now so the website is performing better every month.”

Chris Dunkerley

Chris Dunkerley

Senior Digital Marketing Strategist, Bespoke

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Who hires Bespoke?

Does your agency specialise in your sector?
Bespoke typically works with:

  • Service or manufacturing businesses
  • Turnover £1m-100m
  • NW or London
Emma Curtis Plumbs
With regards to value for money the service from Bespoke has been very good.

Emma Curtis
Head of Marketing Plumbs

Clare Wilby
The new site is worlds apart from the old one, it’s a brilliant shop window for us.

Clare Wilby
Commercial Manager, Clifton Trade Bathrooms

We’ve been on a transformation journey with the brand and the website now reflects that.

Sarah Cooper

Anthony Formosa
The website looks and feels excellent. We asked for wow factor and got that.

Anthony Formosa
Harrington Boyd

Lisa Kennery Pierce
We get clients from further afield now who say they are finding us through Google.

Lisa Kennery
Pierce Accountants

Lucy Trueman Trueman Change
I love the new website. My staff love it and we get a lot of compliments on it too.

Lucy Trueman
Founder, Trueman Change

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