Client success

Brand refresh & performance website for recruitment firm

Service sector

Harrington Boyd

Who are Harrington Boyd?

Harrington Boyd is a high-end recruitment consultancy in the tech space, predominantly helping businesses build SAP software teams.

The senior team - Anthony Formosa and Dominic Sanders - have huge experience and extensive networks of contacts in the field.

We found Harrington Boyd to be a very warm, thoughtful and thorough business genuinely striving to provide a brilliant service in their sector.

Hb The Challenge

The challenge

On first review we could see that Harrington Boyd’s website was dated and did not give new prospects a sense of the quality of service on offer.

There were also no underlying assets on which to build a great new website - no brand guidelines and professional photography or video.

Harrington Boyd were keen to modernise and agreed a project should run to tackle this and provide the business with the assets needed to power its marketing in the coming years.

The process

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Digital strategy workshops


Data-driven design

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Managed delivery and launch

HB IPhone

The solution

We ran a successful project together which included:

  • A brand refresh, including new logo, colour scheme and imagery.
  • Supply of new brand guidelines and brand assets for us in offline marketing.
  • Workshops to define positioning statements, key messaging and website structure.
  • Design and build of new website including integration with a Broadbean job board feed.
  • Provision of an enterprise-level CMS and codebase with a lifespan of 3+ years.
  • Search optimisation and managed launch, with post-launch analysis to assess performance.

The new Harrington Boyd website went live at in 2022.

Hb Feature 1

New brand identity

Hb Feature 2

New photography and video

Hb Feature 3

Clear focus on driving enquiries

Harrington Boyd updated homepage design
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On time

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On budget

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Leads up

“The site looks and feels excellent - we’ve moved into the 21st century. The brand looks professional and slick and I’m proud to show people the website.

“The process was measured and well thought through, it was 360. It was stopping and listening to our thoughts. It felt like a partnership.

“I asked for wow factor and I think we got that. Website projects are more complicated than you realise but Bespoke made the process painless.”

Anthony Formosa

Anthony Formosa

SAP Recruitment Director, Harrington Boyd

“We have a thorough filtering process for the client projects we take on and one of the criteria is how the client is likely to engage with project.

“With Harrington Boyd we found a business ready to modernise and willing to engage and be challenged which is the perfect fit for Bespoke’s process.

“The result is a piece of work everybody is really pleased with. It’s a detailed process but it went smoothly and we really enjoyed this project.”


Helen Lockley

Digital Project Manager, Bespoke

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Who hires Bespoke?

Does your agency specialise in your sector?
Bespoke typically works with:

  • Service or manufacturing businesses
  • Turnover £1m-100m
  • NW or London
Anthony Formosa
The website looks and feels excellent. We asked for wow factor and got that.

Anthony Formosa
Harrington Boyd

Lisa Kennery Pierce
We get clients from further afield now who say they are finding us through Google.

Lisa Kennery
Pierce Accountants

Lucy Trueman Trueman Change
I love the new website. My staff love it and we get a lot of compliments on it too.

Lucy Trueman
Founder, Trueman Change

We’ve been on a transformation journey with the brand and the website now reflects that.

Sarah Cooper

Clare Wilby
The new site is worlds apart from the old one, it’s a brilliant shop window for us.

Clare Wilby
Commercial Manager, Clifton Trade Bathrooms

Emma Curtis Plumbs
With regards to value for money the service from Bespoke has been very good.

Emma Curtis
Head of Marketing Plumbs

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