Brand refresh & performance website for recruitment firm

Harrington Boyd is a high-end recruitment consultancy in the tech space, predominantly helping businesses build SAP software teams.

The senior team - Anthony Formosa and Dominic Sanders - have huge experience and extensive networks of contacts in the field.

We found Harrington Boyd to be a very warm, thoughtful and thorough business genuinely striving to provide a brilliant service in their sector.

On first review we could see that Harrington Boyd’s website was dated and did not give new prospects a sense of the quality of service on offer.

There were also no underlying assets on which to build a great new website - no brand guidelines and professional photography or video.

Harrington Boyd were keen to modernise and agreed a project should run to tackle this and provide the business with the assets needed to power its marketing in the coming years.

We ran a successful project together which included:

• A brand refresh, including new logo, colour scheme and imagery.
• Supply of new brand guidelines and brand assets for us in offline marketing.
• Workshops to define positioning statements, key messaging and website structure.
• Design and build of new website including integration with a Broadbean job board feed.
• Provision of an enterprise-level CMS and codebase with a lifespan of 3+ years.
• Search optimisation and managed launch, with post-launch analysis to assess performance.

The new Harrington Boyd website went live at www.harringtonboyd.com in 2022.