Custom website and system boost award entries by 135% in just 1 year
Research
Lancashire Business View (LBV), organisers of Lancashire’s most anticipated business event of the year, needed a new website with increased functionality to be able to support the growing popularity of their annual awards evening.
The Red Rose Awards provides a platform for local businesses to promote success and trade within the county.
With the awards being previously submitted via paper, LBV wanted to streamline the process and grow the number of entries in the process.
Strategy
LBV worked with Bespoke to create a completely custom website and award management system to support online entries.
The website was not a standard build as the previous website was a brochure website with no advanced data capturing capabilities.
After detailed workshops and planning, the website was built within 3 months and met all the brief requirements of streamlining the awards entry process.
Outcome
The website has been a huge success with a fresh and modern look and has saved a huge amount of time during the shortlisting process.
The event has seen a staggering increase in the amount of entries submitted by 135% with steady year on year growth thereafter.
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