Organic optimisation amplifies revenue by 28% year on year for interior design company

Research

Long-standing client Home Flair Decor, leading experts in interior design, took a major hit by a Google Algorithm update and need to recover their lost traffic.

They needed to rebuild their organic traffic as quickly as possible as they operate in an extremely competitive market.

41%
Bounce rate reduction

Strategy

An organic optimisation strategy was developed after initially assessing the algorithm update and how it hurt the organic traffic.

Following this, in-depth keyword research was conducted to highlight areas of improvement and opportunities to increase both organic traffic and website conversions.

The approach was taken to consolidate product categories along with strategically building internal linking throughout the website to start to recover lost traffic. Both techniques provided a better user experience and crawlability for the search engines.

56%
Increase in monthly leads

Outcome

Home Flair Decor experienced great results in both organic search and increasing their organic revenue.

  • Increased revenue from organic sources by 28% in Q1 YOY
  • Revenue increase from £22,058.27 to £28,279.46
  • Increased overall website traffic by 60% in Q1
60%
Increase in traffic
Many businesses see their website as an occasional one-off project, but if you look after it and continually improve it you almost always see increases in leads and sales.
Mel Moville
Digital Projects Coordinator at Bespoke
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