Digital strategy creation

In your workshop you’ll uncover new insights about your ideal customer, the key messages for your marketing and the best marketing tactics to use. With this information it becomes possible to deliver high ROI web projects and ongoing marketing. Without this level of information it’s much less likely that future projects will deliver good results.

Bespoke’s experience is in B2B online lead generation particularly in service and manufacturing sectors. Typically these are SMEs with turnovers between £1m and £100m. The workshop will be most effective and most useful if your business fits this description.

The workshop is 3hrs long. Our team does preparation beforehand and share outcomes in writing afterwards. In the workshop itself we run through exercises together that draw out the key themes needed for effective web projects and marketing campaigns. In some cases we recommend more than one workshop, for example where there is a specific issue where deeper analysis and insight will be particularly valuable to your business.

You’ll likely have a good feel for this, but generally, the person in charge of marketing in your business attends with some other marketing team colleagues. It’s useful to have somebody at the coalface with sales attend to share common questions and objections your prospects have. And sometimes a senior leader with the vision for your business or brand may attend too. Our clients typically bring approx 2-4 people to a Strategy Workshop.

For information on budgeting contact us for a quote.