Bespoke named in Sunday Times Best Places to Work

Bespoke was named in the Sunday Times Best Places to Work 2024.

I'm pleased for our team of course. They maintain a proactive, constructive and fun culture among themselves. 

That culture translates to results for Bespoke's website and marketing retainer clients. The annual client renewal rate is 92% on average.

However, there is a takeaway from the Sunday Times process we went through that applies to any marketing operation, so I will share it with you.

One of the questions in the Sunday Times assessment was whether people knew what to do to be successful, and whether they had everything they needed.

Everybody answered yes of course.

But when I speak to businesses about their marketing, owners, managers, and marketing teams typically tell us they don't know exactly what to do to be successful, and often don't have all the skills or resources they need.

Obviously, we then work with the business to bridge those gaps.

The route forward almost always involves simplicity.

When we simplify marketing we achieve two outcomes: we simplify processes for those that deliver it, and we simplify the messages and ideas our prospects have to consider in order to make an enquiry.

For most B2B companies with 1-10 people in their marketing teams we find they can do less work, spend less budget, but get more or better enquiries.

Simplification happens in three areas:

• Simplicity with the website. It needs to be fast, with a strong brand, clear positioning and messaging, and reliable lead magnets or calls to action.
• Simplicity with the marketing. Several simple revolving campaigns, with consistent messaging, and valuable downloads is enough to get good leads.
• Simplicity with the strategy. For businesses we work with (B2B firms) just 2-3 marketing channels executed really well means lots of good enquiries.

Simplicity like this also makes for a happy marketing operation.

Everybody is happier when they know the work they are doing is making a difference. And everybody feels good reporting constantly improving results.

So...

What could you simplify about your website structure, and messaging?

What would simplify your paid campaigns?

How might you simplify your pitch to prospects?

And how can you spend less time and money, and still get more enquiries?

(If you'd like a video call on this topic just hit 'Get in touch', we offer these for free).

Next steps

Two options to dig deeper into these topics:

• Get a Free Digital Strategy Audit
  You'll self assess and get an instant report.
• Join a 20-min Zoom Strategy Call
  To review your tactics and compare against current best practice.

Both are free to businesses wanting generate more B2B leads online.