Meet the new Co-Owner and Client Services Director Dave Watson

From technical support and solution architecture to scaling a joined-up B2B digital growth agency, meet Dave Watson, Co-Owner of Bespoke Digital Agency.

For Dave, effective digital growth has never been about isolated tactics or short-term fixes. It is about building the right foundations: clear systems, reliable processes, well-structured data, strong technical delivery, and commercial thinking that connects everything together.

As Co-Owner of Bespoke Digital Agency, Dave brings a technical and strategic lens to a business that now combines enterprise website delivery, B2B lead generation, and HubSpot consulting under one roof. His role is focused on helping clients move beyond disconnected marketing activity and towards digital infrastructure that supports real business outcomes.

Good digital strategy only works when the underlying systems, processes and people are aligned. The technology matters, but the thinking behind it matters more.

Enterprise Foundations & Agency Origins

Dave’s career began with a degree in Computing for Business at Northumbria University, including a placement at Hewlett-Packard in Bristol as a Technical Support Engineer. This early experience taught him the importance of understanding customer problems thoroughly and finding real-world solutions rather than theoretical ones. Moving to Macrovision (later Flexera Software), he progressed through technical support, sales engineering, and solution architecture, and later consulted for HP Enterprise Services, supporting Rolls-Royce.

Crucially, Flexera is where he first partnered with co-owner Simon Leeming to support a major European account. Dave architected technical solutions while Simon managed commercial accounts. Realising they could bring that enterprise-level integration to the agency world, they stepped into agency life together in 2011 to bridge technology, processes, and business outcomes.

Simon and I worked really closely on large, complex accounts. We were coming at the same challenges from different angles — him commercially, me technically — and that combination has carried through into how we run the agency today.

Building a Joined-Up B2B Growth Engine

Following the acquisition of Bespoke Digital Agency and bringing Digital Media Stream under one brand, Dave and Simon built a complete proposition for B2B clients. The agency now unites 25 specialists across HubSpot CRM, B2B marketing, enterprise websites, custom development, hosting, and ongoing optimisation.

For Dave, the business's strength isn't just its range of services, but how it connects them across the entire growth chain: attracting demand, building complex websites, and configuring the HubSpot systems and reporting needed to support the customer journey. His day-to-day role spans commercial strategy, technical direction, solution design, and helping the team turn messy, complex requirements into deliverable, commercially useful solutions.

Discovery, planning and structure are not admin. They are what prevent rework, confusion and poor outcomes later.

Strategy, AI, and Practical Leadership

Grounded, direct, and collaborative, Dave values technical accuracy and practical recommendations over theory. He actively challenges the misconception that digital growth can be solved by a single platform, campaign, or website rebuild—real impact only happens when front-end experiences connect smoothly with back-end CRMs, sales processes, and reporting.

This strategy-first view is especially critical as AI, automation, and CRM platforms evolve. Dave believes tools are only valuable when aligned with business goals, warning that technology adopted without clear processes underneath just creates unnecessary friction.

The opportunity with AI and automation is huge, but only if businesses have the right strategy, data and processes underneath. Otherwise, they just create faster noise.

Personal Drive & Looking Ahead

Dave is motivated by progress: building better systems, helping clients achieve clear outcomes, and seeing his team grow in capability. Outside of work, Dave is a family man with two young children, aged five and three. He loves spending time with his family, as well as travel, music and technology, interests that give him a good balance outside the more structured, technical nature of his day-to-day work.

Looking ahead, Dave’s vision is for Bespoke Digital Agency to be the most trusted digital growth partner for B2B organisations needing more than a traditional marketing agency or narrow technical vendor. The goal remains simple: helping clients move from fragmented digital activity to joined-up systems, clearer decision-making, and long-term commercial performance.

Ultimately, we want to help clients build the digital infrastructure and growth capability they need to move forward with confidence.