Digital Marketing Manager - Content Strategist
Purpose Of This Role
As the Senior Digital Content Strategist at Bespoke, you’ll be responsible for the Inbound / Content Marketing work the team delivers for clients. This will be alongside the delivery of client work and account management of 3-5 key accounts.
Your responsibility will be to increase the visibility of our clients in the places that matter to their target customer. You’ll become passionately knowledgeable about their target customers’ needs. You’ll know the questions they’ll ask before they’ve even thought of them, and have a complete answer already prepared to delight.
As the content strategist on the team, you’ll plan, write and edit great content; ensure it is clear, compelling and properly distributed across digital platforms; that it provides value to the target audience and ultimately delivers leads.
This role is important because the results our digital marketing delivers influences whether clients renew with Bespoke and recommend Bespoke to others or not.
Your teammates will be grateful to have somebody who is committed to building strong client relationships and who is determined to deliver results for them, as the happier our clients are, the more enjoyable it is to work with them.
The Ideal Candidate
First and foremost, your passion will be content marketing. You’ll want to speak our customer’s language and develop content that shares knowledge, builds connection, and makes their life easier.
You’ll be a proven marketer with at least 3 years of commercial experience. You’ll love content on all platforms and mediums. Writing skills are most important, as is a deep understanding of social media. An ability to work with video is an advantage too, although not crucial.
Three things the ideal candidate might say...
“I love meeting our clients and really getting to know them. When I understand their business, goals and challenges, I find it easier to deliver the right campaigns.”
“I use data, research and my understanding of psychology to create content experiences tailored to the company’s target audience.”
“I like working in a team, I like to be the one that brings ideas and stimulates discussion on how we can do better work.”
Your Key Skills / Experience
To be considered for this role, applicants must have:
3+ years experience in digital marketing, or a content-related role (e.g. Journalism, PR)
Experience developing and implementing a customer-centric marketing strategy
Strong examples of results delivered through inbound / content marketing
Experience working with video is advantageous, as are additional wider marketing skills, but the core focus of this role is digital content.
Passionate about digital technologies
Thirsty for knowledge
Positive minded & team-oriented
Trustworthy & transparent
About Our Agency
Bespoke is focused on helping people make sense of digital so they can build great businesses, great careers and great lives.
We work as a team to recommend and implement digital strategies, websites and digital marketing to established businesses, often in the service or manufacturing sectors.
One of our philosophies is that we should be face-to-face with clients to really understand them and deliver for them. So we tend to get to know clients deeply and closely.
As a team, we’re excited about being able to play a part in the digital revolution. We feel fortunate to be part of it and we’re hungry to build the best skills and understanding we possibly can.
We treat each other like a family. We each help teammates deliver great work and we bring an attitude where we want to make every day a great day for each other, and for our clients.
We also share our experience more widely through our Digital Accelerator programme and our Amazon #1 Bestselling book, 'Build Your Digital Marketing Strategy'.
Flexible start/finish times
A PA to handle your calls
32 days holiday, increasing to 36 days with service*
Regular team outings & away days
Training budget & regular team conference attendances
Currently, due to the pandemic, we're working mainly from home with occasional days in the office. We plan to return to being more office-based at our new home in Strawberry Fields (Chorley) when we can, but as a team have agreed that the future is a mixture of working styles.
You should be within a sensible commutable distance of Chorley to be shortlisted for this role and expect to be office-based 3-4 days per week in future.
If Bespoke sounds like your kind of place, please apply with a CV and a brief summary of how you match the above, either online or via email to careers at bespokedigital.agency. Interviews will be conducted by telephone and Zoom.
We reply to every application we receive.
If you've heard about Bespoke and feel you might want to join us at some point let us know. We'll be in contact if it looks like there might be a suitable opening for you now or in the future
Bespoke is a small business with an entrepreneurial mindset.
Our ambitions are to do the greatest work and deliver the greatest results of anybody in our sector.
We're focused on quality and results for our clients every day. We value our team, their wellbeing and like to reward people when they do well, so we have a super-competitive package of perks and benefits.
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