Digital Marketing Manager - SEO & PPC
About Our Agency
Bespoke has been helping established businesses make sense of digital for almost 20 years.
During that time, the websites and campaigns we’ve built with our clients have generated over £1bn in online leads and sales.
We work as an agency partner to manufacturing and service businesses who are ambitious to use digital to drive growth.
We also share our experience more widely through our Digital Accelerator programme and our Amazon #1 Bestselling book, 'Build Your Digital Marketing Strategy'.
- Flexible start/finish times
- A PA to handle your calls
- 32 days holiday, increasing to 36 days with service
- Regular team outings & away days
- Training budget & regular team conference attendances (incl. BrightonSEO this year)
- Company pension
- Childcare vouchers
Work From Home days, the option to buy extra holidays, an Amazon / Netflix / Spotify subscription and more becomes available after 12 months.
Purpose Of This Role
As a Digital Marketing Manager at Bespoke, you’ll be responsible for delivering organic SEO and PPC results for clients. This will be alongside account management of 3-5 key accounts, where you will own the digital marketing strategy and be responsible for the leads generated.
You’ll use your experience and skill with SEO and PPC to increase the visibility of your clients in the places and searches that matter most to their target customer. You’ll become passionately knowledgeable about their target customers’ needs. You’ll know where those target customers will be, what they’ll be searching for and which kind of phrases will grab their attention.
This role is important because the results our digital marketing delivers influences whether clients renew with Bespoke and recommend Bespoke to others or not.
Your teammates will be grateful to have somebody who is committed to building strong client relationships and who is determined to deliver results for them, as the happier our clients are, the more enjoyable it is to work with them.
The Ideal Candidate
You’ll be a proven marketer with at least 3 years of commercial experience and as an SEO & PPC specialist on the team, your superpower will be keyword research. You’ll understand how this underpins the success of any organic or paid search campaign, setting the aim so your future efforts hit the spot. You’ll be able to understand the intent behind searches and that at times, more leads can come from less traffic, if it’s the right traffic.
Once the foundation is set, you’ll love getting websites in order so the on-page and technical factors are optimised. You’ll brief colleagues so that the right content is on each page. You’ll use your skills to build links, knowing that quality matters more than quantity.
As well as search marketing, you’ll be able to use your analytical thinking to build, monitor and optimise great paid social campaigns.
Three things the ideal candidate might say...
“I love meeting our clients and really getting to know them. When I understand their business, goals and challenges, I find it easier to deliver the right campaigns.”
“I use data, research and my understanding of the target customer to build campaigns that drive leads and sales, not just traffic.”
“I like working in a team, I like to be the one that brings ideas and stimulates discussion on how we can do better work.”
Your Key Skills / Experience
To be considered for this role, applicants must have:
- 3+ years experience in digital marketing
- Strong examples of results delivered through SEO (on-page and off-page)
- Proven results from paid search and/or paid social
Additional marketing skills are advantageous, but the core focus of this role is SEO & PPC.
If you’re experienced with one PPC platform but are keen to learn others, we’re happy to help you learn.
- Passionate about digital technologies
- Thirsty for knowledge
- Positive minded & team-oriented
- Trustworthy & transparent
Your application is more likely to be shortlisted if you are based within a 30-minute commute of our main office in Bamber Bridge, Preston.
If you have questions about this role or future opportunities please feel free to contact us at careers at bespokedigital.agency.
If you've heard about Bespoke and feel you might want to join us at some point let us know. We'll be in contact if it looks like there might be a suitable opening for you now or in the future
Bespoke is a small business with an entrepreneurial mindset.
Our ambitions are to do the greatest work and deliver the greatest results of anybody in our sector.
We're focused on quality and results for our clients every day. We value our team, their wellbeing and like to reward people when they do well, so we have a super-competitive package of perks and benefits.
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